Being a medical representative means to have one of the most dynamic and attractive jobs. It takes … just look at these: adaptability, quick thought and flexible mind, expertise, eloquence, psychological sensitivity, individual approach to each customer. You think that’s all? There’s more – you also need to be a good driver and have a likeable appearance.
My name is Maya Marianova Ingelieva and I work as a medical representative with Tchaikapharma High Quality Medicines Inc.
To some extent my job overlaps with that of a trade representative. However, the fast-paced and ever-changing pharmaceutical market presupposes marked specificity. In a nutshell, I am responsible for the promotion of Tchaikapharma’s products among medical professionals and pharmacies, and accountable for sales results. My main objectives include contributing to a better quality of life for Tchaikapharma’s customers, building goodwill, increasing the company’s market share.
Having a job which involves face-to-face contact with customers whom I don’t sell a product but present its advantages, I definitely cannot go unprepared. The first thing I do is analyze the environment, particularly the pharmaceutical market. Then I learn everything about the product I am going to present. This knowledge includes a product’s advantages, whether therapeutic (composition, properties) or marketing (name, dosage form, etc.) ones, and its disadvantages (for example, adverse reactions). A profound knowledge of my product’s competitors allows me to realize where I stands and where I want to stand in the short and in the long run.
Equipped with this information, I am still not ready to go for a field work. I need to be able to provide my customers with updated and useful information. This requires constant coordination with other departments and management, following the media, public statements, latest research and developments. With all these „tools”, I am now ready to start my work day.
The meetings might be routine and monotonous but this is really rare. Almost always I am exhilarated at the prospect of what the new day holds, anticipating each meeting – with cardiologists, psychiatrists, general practitioners, neurologists and endocrinologists. Pharmacists as well.
Going home after work, I analyze the events from the day; sketch my impressions and new information. This helps a lot for my weekly reports and my next visits strategy.
Besides the busy days and countless meetings, the work of the medical representative could be quite solitary. No matter what, you have to keep some distance and not turn your professional relationships into personal ones.
Medical Representatives
Our medical representatives have had impressive success in building and maintaining relationships with the prescribing specialists and general practitioners, a feat that was greatly due to the rigorous training and education we provide for them. We designed and developed a proprietary training program for medical representatives, which continues on a weekly basis throughout their work with seminars and tests.
As new information about a product or the marketing of a product becomes available, we would communicate this to the medical representatives in special seminars and meetings, having sent links and references about it in advance. Intelligence reported back from visits by medical representatives would be shared among the other medical representatives at meetings. In this way the quality of our medical representatives and sales force is maintained at an excellent level.